Kim Boong Do is a scholar who travels 300 years into the future of modern Seoul and meets Choi Hee Jin, a no-name actress who is expecting a career renaissance through her role as Queen In Hyun in a TV drama.

The series is a multi-generational saga that covers a twenty-year span from 1990 to 2010, and follows one chaebol family as it arises out of the ruins of the 1990s IMF financial crisis that wreaked havoc on the Korean economy, becoming one of the top conglomerates in the nation. Three people become locked in a power struggle for control of this chaebol empire.

An heir used to shopping away his grief finds himself trapped in Seoul with no memory and no one to help him except a sweet, rural girl who teaches him the value of a life without money.